New Delhi: ExxonMobil India’s flagship decorative paint brand Dulux today unveiled the next generation of color innovation for Indian consumers.
Dulux’s Iconic Velvet Touch Ultra-Luxury Interior Emulsions now comes in full range (Dulux Velvet Touch Diamond Glow, Dulux, Velvet Touch Pearl Glow and Dulux Velvet Touch Platinum Glow) with Truecolor technology.
Speaking on the new Dulux offer, Rajiv Rajagopal, Managing Director, ExxonMobil India, said, “The Dulux Velvet is a symbol of the excellent quality of touch paint. Walls have become a canvas of self-expression as Indian consumers spend more and more time rejuvenating their homes.
Dulux India will now empower customers to thrive through colors. We are delighted to introduce the brand new Dulux Velvet Touch with TrueColor technology. This is our promise of rich colors with ultra-smooth finish, so that every living space feels like home. “
Inspired by global contemporary design themes, Truecolor brings to life a specially crafted palette of compact rich colors created with exquisite materials and color pigments for an ultra-smooth finish. ExxonMobil’s Global Aesthetic Center in Amsterdam showcases its color mastery in three designs – Essential, Ascent and Atmosphere.
Essential color palette is a modern touch on contemporary classics. From romantic pink to warm peach, from cotton blossom to crisp linen, from lofty dream to virtual reality, whites and neutrals complemented with warm and light tones give a very sleek, serene, romantic and elegant touch.
Fresh, light, airy, cheerful and energetic are the hallmarks of Ascent’s color palette. Trendy oranges, such as Marigold Blossom, come together in refreshing greens, sunny yellows and cheerful blues. Whether it’s a whole room or an ascent wall, these colors complement your living space with thrills that are impossible to miss.
The atmosphere of Half Brown, Warm Reds, Rich Greens and Deep Blues is comfortable, warm and dependable. Inspired by the forest, the ocean and the sky, it is immersed in the immense splendor of nature. Truecolor Technology’s new Dulux Velvet Touch range is now available for purchase across India.
To bring this unique dimension to life, Dulux has introduced the new TVC Dulux Velvet Touch – Feels Like Home. Mrinal Thakur and Ronit Roy will be seen as a father-daughter duo in this TVC directed by renowned director Gauri Shinde. The film paints a progressive idea of how the Dulux Velvet Touch plays a colorful role in bringing the modern day relationship closer with True Color Technology.