Mumbai, Central is one of the leading and trusted pipes brands in India, with a wide network and operations nationally. Astral made its brand ambassador superstar Ranveer Singh (Ranveer Singh Astral Dadho Sutho Campaign) in the year 2021 in a high decibel multimedia campaign.
The campaign was well received. Now Astral has tried to re-engage customers with Ranveer Singh in a special brand communication campaign titled ‘Dadho Sutho’ (very nice), highlighting the importance of good quality pipes.
Youth Icon Ranveer Singh will play a Sindhi character in this commercial and the film is shot entirely in Sindhi language so that innovation can come and people will remember it for a long time. The ‘Dadho Sutho’ campaign is based on the fact that while most people build their dream home,
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That’s when most people spend a lot on interiors like lights and other furnishings. But when it comes to pipes, people compromise on quality, because there is a lack of awareness and knowledge about good pipes. Also, since the pile is hidden behind a wall, it has no ‘show off’ value. Yet ignoring the quality of the pipes can damage the whole house.
“As a responsible brand, we believe that we should inform our consumers to invest in the best quality and long lasting pipe in their dream home,” said Kairav Engineer, Astral Limited.
For the first time in the advertisement, Ranveer Singh will be seen in a Sindhi character and he will effectively convey the message of using quality pipe and laying a strong foundation for home use in an interesting way, which will increase the value of Astral as a reliable pipe in India. “