The three big ventures of Viacom 18:
Won digital streaming rights for the Indian subcontinent, acquires India’s streaming rights for a special match package, also acquires TV and digital broadcasting rights in major cricketing nations
Mumbai: Viacom 18 has acquired the rights to digitally stream Indian Premier League matches in the Indian subcontinent for the season from 2023 to 2027. IPL: VIACOM18 INVESTS IN DIGITAL PLATFORMS OF THE FUTURE ”
The company has also won India’s digital rights for a special package of 18 games each season. Globally, Viacom 18 has acquired television as well as digital rights in three of the five international regions, including major cricketing nations.
Viacom 18 has overtaken reputable broadcasters and digital companies and established itself as a leading digital media, entertainment and sports destination. With its wide reach, strategic engagement and increasingly popular content bouquet, Viacom 18’s digital platform is poised to serve as a source of entertainment for the Indian community in India as well as globally.
With IPL broadcasting rights, Viacom 18 will be able to take India’s biggest sports festival to every corner of the country. The company will make the IPL available to every Indian in every part of India, including the 60 million Friedish homes that are not able to access this popular content today.
Viacom 18 has shown that it is building the digital platform of the future by continuing to strengthen traditional television broadcasting. It has state-of-the-art digital skills to provide the best possible customer experience to millions of Indian and global customers. The company’s digital platform utilizes a combination of high-quality content as well as digital skills through big data analytics and predictive algorithms to deliver content tailored to each customer’s preferences and needs.
This is Viacom 18’s first major achievement in cricket after gaining many sports rights in football (FIFA World Cup, La Liga, Serie A and League One), badminton, tennis and basketball (NBA). IPL rights make Viacom 18 and its platform one of the largest sporting destinations in the country.
This will be a great opportunity for advertisers to reach a larger, smaller, more relevant and highly engaged audience. Due to Viacom 18’s strategic partnership with Geo, the opportunities for advertisers to reach the customer base will be unparalleled.
“Sport entertains us, inspires us and brings us together. Cricket and IPL reflect the best sport and the best of India, which is why we are proud to deepen our connection with this great game and this wonderful league.
As with everything we do, our mission is to bring the enjoyable experience of IPL to cricket fans everywhere – in every part of our country and around the world, ”said Mrs. Nita Ambani, Director, Reliance Industries Ltd.
