Reliance Brands joins food chain “Pratt a More” to announce its first venture in the food and beverage retail sector
Mumbai: Reliance Brands Limited (RBL) has announced a strategic partnership with world-class fresh food and organic coffee chain Pratt More to launch the brand in India. With this long-term master franchise partnership, RBL will launch food chains across the country, starting with major cities and travel hubs. RELIANCE BRANDS LIMITED FORAY INTO FOOD & BEVERAGE RETAIL WITH PRET A MANGER
Pratt a Moore, a French word meaning ‘ready to eat’, was first introduced in 1986 in London. At that time there was a shop with a mission to prepare handmade food every day. After 35 years, the brand currently has 550 stores globally in 9 markets, including the UK, US, Europe and Asia, offering freshly brewed organic coffee, sandwiches, salads and wrap every day.
“The core brand of our partnership with Pratt lies in the strong growth potential of both Pratt and the food and beverage industry in India. RBL knows the pulse of Indian consumers well and there is a growing awareness of what we eat – a habit that is rapidly making food a new fashion as well.
Indians, like their global counterparts, are looking for fresh and organic food based experiences that are in line with the main features of Pratt. The unique features of this alliance are undoubtedly a recipe for the success of this venture, ”said Darshan Mehta, MD, Reliance Brands Ltd.
As India’s largest luxury to premium retailer, RBL has been promoting and developing global brands in the country for 14 years. RBL’s first entry into the food industry will bring Pratt’s global dining experience to one of the largest retail markets, with its growing consumer spending habits and its rich insights on ambitious expansion plans.
“We opened Pratt’s first store in Asia two decades ago and it’s an inspiration for all of us to bring our freshly made food and 100% organic coffee to new cities across the continent,” said Peno Cristo, CEO of Pratt A More.
RBL is an excellent partner to help us do the same by using their years of expertise in the market to help our brand succeed in India. This is our most ambitious global franchise partnership ever and we look forward to working with them. ”