Viacom 18’s Three Big Ventures:
Won digital streaming rights for the Indian subcontinent, acquired India streaming rights for match special packages, also acquired TV and digital broadcasting rights in major cricket playing countries.
MUMBAI, Viacom 18 has acquired the rights to digitally stream Indian Premier League matches in the Indian subcontinent for the 2023 to 2027 season. IPL: VIACOM18 INVESTS IN DIGITAL PLATFORMS OF THE FUTURE”
The company has also won India’s digital rights for a special package of 18 games each season. Globally, Viacom 18 has also acquired television and digital rights in three of the five international territories, including major cricket-playing nations.
Viacom 18 has surpassed established broadcasters and digital companies to establish itself as a leading digital media, entertainment and sports destination. With its broad reach, strategic alliances and increasingly popular content portfolio, Viacom’s 18 digital platforms are poised to serve up a wealth of entertainment to the Indian community in India as well as globally.
With the IPL broadcast rights, Viacom 18 will be able to take India’s biggest sporting event to every corner of the country. The company will make IPL available to every Indian in every part of India, including the 60 million freedish homes that are not able to access this popular content today.
Viacom 18 has demonstrated that it is building the digital platform of the future while continuing to strengthen traditional television broadcasting. It has sophisticated digital expertise to provide the best possible customer experience to millions of Indian and global customers. The company’s digital platform uses a combination of high-quality content and digital skills through big data analytics and predictive algorithms to deliver content tailored to each customer’s preferences and needs.
This is Viacom 18’s first major foray into cricket after acquiring several sports rights in football (FIFA World Cup, La Liga, Serie A and League One), badminton, tennis and basketball (NBA). IPL rights make Viacom 18 and its platform one of the biggest sports destinations in the country.
This will be an extraordinary opportunity for advertisers to reach large, small, more relevant and highly engaged audiences. Viacom 18’s strategic partnership with Jio will provide unparalleled opportunities for advertisers to reach the consumer base.
“Sports entertains us, inspires us and brings us together. Cricket and IPL reflect the best of the sport and the best of India, which is why we are proud to deepen our association with this great game and this wonderful league.
As with everything we do, our mission is to bring the joyous experience of IPL to cricket fans wherever they are – in every part of our country and around the world”, said Ms. Nita Ambani, Director, Reliance Industries Limited.