Leading ecommerce furniture and home goods company Pepperfry announced the opening of its fourth studio in Ahmedabad, Gujarat.
The offline expansion is in line with the company’s aim to expand its reach into attractive markets and strengthen its omnichannel consumer engagement in the home and living space in India. Currently Pepperfry’s studio operations are spread across 90+ cities with 174+ studios across the country.
Pepperfry Studios has revolutionized the furniture retail segment in India. The company’s omnichannel strategy is driven by the expansion of FOFO Studios across the country and currently works with over 90 unique partners. The new studio, launched in association with Samaya Innovations LLP, is located at a prime location on Shilaj Circle in Ahmedabad, spread over 1550 sq. ft. carpet area.
It offers customers a hands-on experience in a wide and expansive catalog of furniture and home products. Clients will get specialized design advice from the company’s interior design consultants. The studio in Ahmedabad aims to provide a personalized shopping experience tailored to the unique needs of home and living customers in Gujarat.
Amrita Gupta, Business Head, Franchising and Alliances, Pepperfry, said at the launch, “We are delighted to launch our new studio in Ahmedabad in association with Samay Innovations LLP. Owning a Pepperfry franchise is an entrepreneurial success and we aim to reach customers beyond the large catchment areas of metropolitan and Tier 1 cities.
Our franchise partners include a mix of successful businesses, women entrepreneurs, ex-servicemen and first-generation entrepreneurs. Right now most of our Pepperfry interactions use AR and virtual product interactions. With our mission to create a sense of home around the world, we strive to continuously provide the best customer service.”
Same Nadvi, Owner, Pepperfry Shillaj Circle said, “We are delighted to associate with Pepperfry, India’s leading home and furnishing marketplace. Pepperfry is a truly unique omnichannel business and we are proud to be part of the journey to build the largest omnichannel home and furniture business.”
The Pepperfry franchise business model launched in the year 2017 offers order fulfillment and after sales services through Pepperfry, which supports studio design, launch and set-up, operational guidance, marketing and promotion. Pepperfry engages with local entrepreneurs who are aware of the hyper-local cycles and trends of demand. Pepperfry launches 8 to 9 franchises every month.
The Pepperfry Accelerator Program was launched in 2021 to expand its offline operations. A major feature of this program is the capital expenditure required by the franchise partners, which is Rs. 15 lakh starts. This model is based on 100 percent cost parity and does not require a tie-up to maintain product inventory, making it a mutually beneficial business tie-up.