AHMEDABAD, India’s leading Ayurvedic and natural healthcare company Dabur India Limited today announced its entry into the premium black tea market with the launch of Dabur Vedic Tea. Containing over 30 Ayurvedic herbal properties, Dabur Vedic Tea offers many health benefits and helps boost immunity.
Commenting on the launch, Mr. Prashant Agarwal, Marketing Head-Health Supplements, Dabur India Limited said, “After the successful launch of Dabur Vedic Suraksha Tea in tea bag format last year, we are thrilled to launch our latest product Dabur Vedic Tea- Packaged Black Tea for tea lovers across the country. We feel
Different from regular tea, this tea is a unique combination of special tea leaves from Assam, Nilgiris and Darjeeling that contains more than 30 Ayurvedic herbs. It will give you a taste of tea of indescribable taste, aroma and color.”
Dabur Vedic Tea contains Ayurvedic herbs like Tulsi, Ginger, Cinnamon etc. which are clearly visible along with the tea leaves and no flavor is added. “This perfect blend ‘re-energizes the body’, ‘relieves stress’ and ‘boosts immunity’, offering 3 major health benefits to consumers,” said Mr. Aggarwal.
Dabur Vedic Tea launched on India’s own e-commerce marketplace Flipkart will be available in three SKUs, 100 grams priced at Rs. 60, 250 grams at Rs. 150 and 500 grams at Rs. 295.
Kanchan Mishra, Senior Director, Consumables (FMCG), Home & General Merchandise, Flipkart said: “We, at Flipkart, are constantly striving to offer the best quality products. To cater to our new age buyers and their conscious lifestyle choices, we have partnered with Dabur, a household name,
Which is synonymous with high quality natural products at best prices. We are delighted to embark on this journey of wellness and health with Dabur for millions of our customers. Expanding Dabur’s tea portfolio with Vedic Tea on Flipkart will further enhance the variety for our shoppers and bring to life a whole new world of Ayurveda and its benefits.”
Speaking on the occasion, Mr. Smerth Khanna, Business Head, E-Commerce and Modern Trade, Dabur India Limited said: “E-commerce is a focused channel for us, especially when it comes to bringing innovation to consumers. With quality in mind and fast execution, we have come up with a product made from premium tea leaves in the form of Dabur Vedic Tea which is an integral part of every Indian household.
We are very happy to launch this product with one of our most strategic partners, Flipkart. Both the Dabur and Flipkart teams have worked closely to understand the emerging trends in the value-added tea category and I believe Vedic Tea will be a hit with our shoppers.”