Under The Call of the Blue campaign, the premium outlets are designed to offer a compelling customer experience.
With a commitment to strengthen its premium retail presence in the Ahmedabad, India market, India Yamaha (IYM) Private Limited, today announced the opening of 3 new ‘Blue Skewer’ outlets.
A Blue Skewer showroom was introduced in Ahmedabad, at Navrangpura area (1612 sq. ft.) under the banner of Global Motors, while two more Blue Skewer Premium outlets were introduced in Baroda, at Nizampura area under the banner of Harshil Motors and Sardar Estate area under the banner of Yeti Wheels. .
These three showrooms are designed to provide end-to-end, service, and spares support services.
Yamaha’s “Blue Skewer” showrooms are designed to foster a sense of community and establish a customer-centric brand experience, creating a platform for them to interact with the company’s ethos.
Each Blue Skewer outlet highlights Yamaha’s role in global motorsports with the Blue J brand’s racing DNA and showcases Skewer Yamaha’s entry into the world. Each ‘Blue Square’ outlet has been designed to visually connect with the brand’s racing heritage, and this can be seen from the performance contours seen on the outlet’s exterior and the blue-themed interior.
Speaking on the occasion, Mr. Ishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “I am delighted to announce the launch of three new Blue Skewer premium outlets in Gujarat under The Call of the Blue brand campaign. This introduction will help us further expand our presence in the western region.
This premium outlet showcases the Yamaha brand’s rich heritage in international motorsports. At Blue Skewer Showrooms, we aim to provide customers with the ultimate buying and ownership experience. The appearance of the exclusive outlet will enable our customers to interact with the brand, get product information and view the range of Yamaha accessories and apparels.
Apart from the AEROX 155 which is sold only at the exclusive Blue Skewer showrooms, the premium outlet showcases other attractive Yamaha motorcycles and scooters followed by accurate accessories, apparels and spare parts. The showrooms will also act as a platform for customers to become part of the Blue Streaks rider community, through which they can connect with Yamaha riders like them and experience their Yamaha machines.
Yamaha now has more than 90 Blue Skewer showrooms operating across India, including West Bengal, Tamil Nadu, Pondicherry, Karnataka, Jharkhand, Orissa, Assam, Madhya Pradesh, Telangana, Andhra Pradesh, Maharashtra, Gujarat, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi, and has showrooms in other north-eastern states.