NBA-branded merchandise includes a broad range of adult and youth apparel, accessories, back-to-school supplies and collectibles.
MUMBAI, India – The National Basketball Association (NBA) and Reliance Retail Limited, India’s largest retailer with over 15,800 stores across the country, today announced a multi-year collaboration to launch a comprehensive range of NBA merchandise in India.
As part of this collaboration, Reliance Retail today introduced a wide range of NBA team and league-branded products for fans of the sport in India to choose from, including a comprehensive range of adult and youth apparel, accessories, back-to-school supplies, toys, collectibles and more. Included.
The content is available to fans across select Reliance Retail stores and Reliance Retail’s e-commerce platforms. In addition, Reliance Retail will offer fans and customers visiting its stores the opportunity to experience interactive NBA games, including sweepstakes, Reliance Foundation Jr. NBA activations, NBA game highlights and related content on in-store TVs and more.
The collaboration is a result of the NBA’s long-standing relationship with Reliance, which includes the Reliance Foundation Junior NBA program, multi-year broadcast and streaming agreements with Viacom18 and Jio, and the Lakme Fashion Week, which gives fashion designers across India the opportunity to create an exclusive NBA capsule collection.
“Reliance has been a trusted partner of the NBA for years and through this collaboration we look forward to strengthening our retail presence in India together,” said Rob Millman, Senior Vice President, International Licensing and Business Development, NBA.
“As the popularity of the NBA in India continues to grow, making the products more widely available reflects our commitment to provide a more comprehensive NBA experience to fans in India.”
“We are excited to work with Reliance Retail to expand the range of NBA products available to our fans in India,” said Siddharth Chury, Associate Vice President, Global Partnerships, NBA India.
As a leading sports and lifestyle retailer, Reliance Retail will help us meet the growing demand for NBA-branded products and allow our fans to express their passion for the NBA through an expansive range of merchandise and apparel.
Through our integration with these retail platforms, along with initiatives to engage our fans and fans in the game, we aim to deliver NBA experiences to our fans that are more than just a shopping destination.”
“The NBA is the most loved sports league globally and Reliance Retail is excited to offer a wide range of merchandise to NBA fans in India,” said Akhilesh Prasad, President and CEO (Fashion & Lifestyle), Reliance Retail Limited. “Our goal is to ensure that Reliance Retail Stores are a regular destination for NBA fans across the country.”
Reliance Retail Ltd. For more information on, visit www.relianceretail.com. Fans in India can follow the NBA on Facebook (Facebook.com/NBAIndia), Instagram (@NBAIndia) and Twitter (@NBAIndia) and download the NBA app for the latest news, updates, scores, stats, schedules, videos and other information. is