Launched ‘No photocopy, Chuno Asli Amla, Dabur Amla’ campaign with India’s biggest female superstar
NEW DELHI, India’s largest natural personal care company Dabur India Limited today announced the signing of Bollywood actress Deepika Padukone as the new brand ambassador of Dabur Amla, the world’s number one hair oil brand.
The company is also launching a new TV campaign “No Photocopy, Chuno Asli Amla, Dabur Amla” with Deepika Padukone. In this campaign, Deepika Padukone talks about using genuine Amla, Dabur Amla which strengthens hair up to twice as much as normal Amla hair oil. He tells viewers to use genuine amla and not duplicate amla when it comes to hair care.
Mr. Abhishek Jugran, Vice President (Marketing), Dabur India Limited said “We are delighted to welcome Deepika Padukone to the Dabur Amla family. We are confident that this association will further strengthen the brand and help us connect better with our customers.
Dabur Amla Hair Oil has always been associated with strong, long and beautiful hair and has empowered millions of women around the world to feel more confident and beautiful. It has always been a trusted brand with a legacy of over 80 years. Deepika’s vibrant personality, her pan-India appeal to connect with audiences, her confidence and her beauty make her the perfect face for our brand.”
On joining Dabur Amla Hair Oil, Deepika Padukone said, “I am delighted to be joining the prestigious Dabur Amla Hair Oil family. I believe this hair oil has been empowering women for generations. My hair faces many problems every day and I nourish my hair with Dabur Amla Hair Oil every week.”
“For centuries women in Indian families have been using the oil to strengthen their hair. Dabur Amla has now become synonymous with hair oil. It has been the first choice of women for generations to make their hair strong and beautiful,” added Mr. Jugaran.
