Aditya Birla Sun Life Insurance Launches Industry’s First Instant Policy Issuance Service on WhatsApp
~ India’s first life insurance company to provide a complete journey (on-boarding to issuance) of life insurance products on WhatsApp ~
MUMBAI, Aditya Birla Sun Life Insurance (ABSLI), the life insurance subsidiary of Aditya Birla Capital Limited (ABCL), has announced India’s first instant policy issuance on WhatsApp.
ABSLIA is India’s leading conversational engagement platform to provide the most sophisticated customer experience for insurance applicants, Meta-on WhatsApp, the world’s first popular communication channel Gossip and the largest data analytics, automation and decision-making solution provider to financial institutions Karza Associated with Technologies.
ABSLI launched instant policy issue service on WhatsApp for the first time in India
· Integration with Gossip, Meta-on WhatsApp and Karza technology
· India’s first life insurance company to provide a complete (on-boarding to issuance) journey of life insurance products on WhatsApp
· Enable complete on-boarding process in 3 to 5 minutes and reduce journey time for life insurance on-boarding in few clicks
· In-built safeguards against fraud on board
ABSLI is the first insurance company in India to offer the complete journey (from on-boarding to issuance) of life insurance products on WhatsApp. Gossip’s conversational engagement solutions complete KYC with Karza API
And enabling services like quote generation, premium payment and underwriting are provided entirely on WhatsApp on a real-time basis. It also includes functions like mobile number validation, face and name match, as an in-built security feature to eliminate any possibility of fraud while travelling. Currently this service is offered to existing customers of ABSLI.
Commenting on the tie-up, Mr. Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance said, “We are constantly striving to provide the best customized products and services to our customers at every possible touch point. Nowadays, the consumer is becoming more and more digital
And being available on a platform like WhatsApp makes it imperative for us to be where our customers are. Also providing a complete journey of life insurance products on WhatsApp will make the insurance buying process significantly easier, safer and more consistent. This will help increase access to insurance among the technology savvy generation.”
Commenting on the tie-up, Ravi Sundararajan, COO of Gossip said, “In a fast-growing economy like India, where smartphone adoption has grown to a large extent, financial services providers will have to serve their customers when they need them. We are pleased to assist ABSLI in its journey to launch its first-of-its-kind complete insurance application and issuance on WhatsApp,
which will facilitate providing Indians with the financial services they need and that too with a personal touch. We are happy to enable individuals with easy, fast and efficient journey accessibility on WhatsApp, which aims to save the effort and time involved in physically applying for an insurance policy.”
On this tie-up Gaurav Sandaria, Co-Founder, Karza Technologies added that – While there is a need to rapidly adapt to ever-changing user attitudes, ABSLI’s move to use WhatsApp as an acquisition channel is decisively progressive. We are delighted to tie up with the Aditya Birla Group for on-boarding automation and our close association.”
This new policy makes ABSLI the first insurance company to instantly on-board the customer in a digital, paperless and fast process with a few clicks. This transformative initiative will enable an ABSLI customer to complete the entire on-boarding process in 3 to 5 minutes
And will help complete the life insurance journey in a few clicks. Instant gratification will motivate the younger generation to purchase life insurance on their own, which is in line with IRDA’s vision of increasing insurance access among people.