Which represents a 50% increase in registered seller base in last 18 months.-Amazon seller base in Gujarat increased by 50% in last 18 months
– Local shops are among the over 36,000 sellers in Gujarat through Amazon’s Seller Program
– The country’s first Amazon Digital Center has been launched in Surat. There are over 7000 MSMEs Digital Center in Surat.
Surat, Amazon India has announced that there are 1.7 lakh sellers on the online marketplace in Gujarat, a 50% increase in 18 months. Sellers from Gujarat account for around 15% of Amazon’s total seller base in India and the company is committed to bring more MSMEs under digitization.
Amazon also announced a referral fee waiver for new sellers in line with its commitment to bring sellers ‘new to e-commerce’ to the online marketplace. New sellers who register on Amazon.in will be eligible for a 50% fee waiver on referral fees for a period of 60 days between 15 January to 14 April 2023. The aim of the waiver is to encourage new sellers to help them build a customer base and increase revenue.
Kshitij Jain, Director, ES & MF Net Amazon India said, “Over the years we have launched many programs and initiatives to make e-commerce easier for businesses in Gujarat. Digitizing MSMEs is important as more consumers prefer to find and shop for businesses online.
Through initiatives like Easy Ship Digital Centers and programs like Local Shops, Karigar, Saheli and more, Amazon is committed to working with MSMEs across Gujarat to bring new tools, technologies and solutions that will unleash the entrepreneurial spirit of Indian businesses.
Amazon’s seller programs have increased in Gujarat
Amazon is focused on enabling and digitizing every motivated seller in India to reach consumers across India and every country in the world. Amazon has established various seller programs to help sellers in their digitization journey which has seen significant growth in Gujarat.
Local Shops on Amazon is a program that was launched in 2020 to allow local stores to sell their products on Amazon to customers outside of their immediate area. More than 36,000 sellers from Gujarat are part of the Local Shops programme,
Which now includes more than 2 lakh offline retailers and neighborhood stores across the country. Amazon Saheli is a program that aims to empower and enable women entrepreneurs from across the country to sell their products on the Amazon.in marketplace, featuring around 100 sellers from Gujarat.
Through the Saheli program, Amazon has worked with partners like Deepak Foundation and Sahaj India to create impact in the lives of over 7500 women entrepreneurs from Gujarat.
Amazon Artisan is a program that enables specialized micro-entrepreneurs like weavers, artisans and craftsmen to leverage e-commerce to help revive dying art forms from India. Over 200 sellers from Gujarat are part of Amazon Karigar which directly impacts the lives of over 34,000 artisans and weavers in the state.
The Digital Center in Surat enables digital transformation in MSMEs across Gujarat
Surat is home to Amazon’s first digital center in the country which was launched in July 2021. Digital centers are resource centers that provide micro small and medium enterprises (MSMEs) with an opportunity to learn about the benefits of e-commerce. An average of more than 10 MSMEs in Surat visit the center every day and so far more than 7000 MSMEs have benefited from the various services and trainings offered by the centre.
Amazon’s investment in infrastructure enables a fast and reliable delivery experience for customers
Gujarat currently has 1 fulfillment center for Amazon with around 2.2 million cubic feet of storage space. Also has 3 sorting centers with a processing area of over 1.35 lakh square feet. These investments in infrastructure help the state’s MSMEs reach consumers across the country.
Amazon also offers sellers a variety of fulfillment options that can provide customers with a fast and reliable delivery experience. Some of the leading solutions used by sellers across Gujarat include Fulfillment by Amazon and Easy Ship. Especially Easy Ship has performed very well in Gujarat. By January 2023, 1.42 lakh sellers have been launched on Easy Ship from Gujarat.
