The TV advertisement will also be aired on digital platforms
Ahmedabad, Adani Wilmar Limited, one of the country’s largest food and FMCG companies, has launched a new TV commercial for Alife Soap.
The interestingly titled ‘Ab Chalega Khubsurati Ka Jaadu’, the TVC is conceptualized by HCF, while it is directed by noted director and ad-filmmaker Rancil D’Silva. This TV commercial emphasizes on the soap offering beauty at an affordable price with excellent quality. Adani Wilmar’s quirky new TVC campaign promotes Alife Soap’s ‘Khoobsurati ka Jadoo’
The story of this TV commercial revolves around girls who achieve beauty by consuming Alife soap. The advertisement highlights the fact that the product has become a significant attraction among consumers through its superior quality and best value for money.
The TVC campaign will be aired on digital platforms like YouTube, Instagram and Facebook to reach more people. It will also run BTL campaigns in central, eastern and northern regions of India. Special festivals and ground activations celebrated in those states will be considered for better visibility of the brand.
Launching the TVC campaign, Vineeth Vishwambhar, Associate Vice President, Marketing and Sales, Adani Wilmar, said, ‘The Adani Wilmer plant with its state-of-the-art edible oil and refining facility at Mundra has the country’s largest soap noodles manufacturing facility.
Along with Alife, it provides superior quality raw materials for upstream value-added personal care products. Alife Soap has received an unparalleled response from consumers due to its high quality and affordable price. Due to which in a very short period it is Rs. It has become a brand worth more than 150 crores.
“Initially launched in Central and Eastern India, the brand has developed a huge customer base due to its quality, affordability and unique fragrance. AWL now launches the Alife soap range across India with an advertising and marketing campaign showcasing the ‘Khubsurati Ka Jadu’ effect.”
Alife soaps are available in bundle packs of 100gm and 58gm, which include lime, rose, sandalwood and lily along with glycerine soap. As the company continues to expand its portfolio of high quality consumer goods products, the launch of this new TV commercial is an effective step for Adani Wilmar.
Advertising director and filmmaker Rancil D’Silva said, “In the beauty category, there is rarely a script that fulfills all the requirements. All of that is seen in Alife’s script. I was struck by the people who were stunned to see the beauty enhancement of young women due to soaps. I really enjoyed directing the film.