Launched its first virtual racing championship for Alpha Generation
• This is the company’s second experience center to be launched after KidZania Mumbai
• The TVS Racing Experience Zone at KidZania Mumbai recorded an astounding participation of over 3,000 children within 2 weeks of its launch.
TVS Motor Company, Delhi With a heritage of over 100 years and backed by four decades of racing pedigree, TVS Motor Company has consistently built its brand foundation on the principles of mobility and experiences around motor racing.
Nurturing talent since 1982, TVS Racing has announced its partnership with KidZania, one of the world’s leading edutainment theme parks, to create a first-of-its-kind racing experience for young enthusiasts and riders. After successfully introducing its Experience Center at KidZania, Mumbai,
TVS Racing unveiled its state-of-the-art TVS Racing Zone at KidZania Delhi NCR to open up the world of motor racing to future racers. The launch of the TVS Racing Experience Center at KidZania Delhi NCR, home to India’s largest race track – Buddha International Circuit, will be a unique step for young enthusiasts in the world of motorsports.
To further its premise, TVS Racing has announced the launch of its first virtual championship at KidZania. The two-month long championship will be based on the participation and performance of young riders on design challenges in racing simulators, assembly zones and TVS Racing Experience Centres. Aimed at creating thrills through simulated experiences, the championship will showcase the motor racing ecosystem at a deeper level.
Backed by a racing heritage of over 40 years, TVS Racing launched the One Make Championship in 1994, thereby expanding the program to four categories in India. This includes a rookie category that focuses on nurturing 13 – 18 year old talent. TVS Racing has trained more than 50 rookie riders in the country since 2021. Additionally, TVS Racing hosted the Asia One Make Championship for the first time in 2022.
To introduce and promote racing culture to young minds by breaking myths and stereotypes about motor racing, TVS Racing presents a tailored and curated experience zone for budding riders aged 4 to 16 years. The TVS Racing Experience Zone at KidZania will offer numerous interactive learning areas, knowledge sharing sessions and a mini track race arena.
Speaking about the partnership Mr. Sudarshan Venu, Managing Director, TVS Motor Company said, “TVS Racing has promoted and championed racing in India for over four decades. We are excited to further expand safe yet exciting racing to customers around the world. Racing and video games offer fun and excitement and we are delighted to be able to provide kids with a great racing experience through our partnership with KidZania.”
Mr. Vimal Sumbali, Head Business – Premium, TVS Motor Company said, “We recently completed the successful launch of our first Experience Center at KidZania Mumbai, and are excited to launch at the Delhi NCR centre. TVS Racing has always been at the forefront of promoting two-wheeler racing in the country.
And we believe that this unique experience will not only create a memorable experience for the kids but also inspire and instill a passion for racing in the next generation. Driven by the philosophy that inspiration starts young and ambition starts young, we help kids learn the joy of racing in a safe and controlled environment.
And aim to provide a fun and interactive experience to experience. In line with this, we have launched our first ever TVS Racing Virtual Championship for these kids to experience and explore the world of motor racing at KidZania in depth.”
Expressing his excitement at the launch of the Experience Center at KidZania Delhi NCR, Mr. Rahul Dhamdhire, Chief Marketing Officer, KidZania India said, “We are delighted to partner with TVS Motors to bring this unique and immersive racing experience to young riders in Mumbai and Delhi NCR.
This collaboration represents an incredible synergy between two industry leaders committed to fostering the development of young minds through experiential learning. Our aim with this center is to inspire a passion for speed, innovation and sportsmanship while providing a safe and exciting environment for children to explore.
Designed to ignite the imagination and curiosity of all its attendees, the TVS Racing Experience Center will provide an unparalleled opportunity for budding racers to follow the racers. Following KidZania’s path of education, visitors to the TVS Racing Experience Center can look forward to an engaging and educational experience that teaches them the importance of teamwork, strategy and discipline in the world of racing.”
The TVS Racing Experience Zone will offer the following facilities –
• TVS Apache RR 310 Assembly Arena
• TVS Apache RR 310 Design Studio to design your bike using hints, understanding the assembly line and using the kit based on the given guidelines
• TVS Racing Racer which includes TVS Racing Simulator Experience, and Riding License from Riding School
• TVS Racing Racer @ Racetrack on a specially developed motorcycle
• Riding gear including helmets, gloves and riding jackets and merchandise including t-shirts for young riders and enthusiasts
• The TVS Racing Virtual Championship will be a two-month contest at KidZania, where 20 performers from each venue will compete for the top 3 spots in the grand finale.
o The grand finale will see contestants compete in new challenges, including a brand new track simulation, a timed assembly task and a design challenge with a new theme.
In a first in India, TVS Motors has launched an Experience Zone at KidZania, which aims to train and improve the riding skills of young riders and further instill the maturity to understand that racing is for the track.
The partnership is an extension of TVS Racing’s commitment to promote motorsports as a safe and exciting experience in controlled areas for passionate enthusiasts and young riders.
