Manu Bhakar got crores for an ad
New Delhi, Paris On the heels of winning an Olympic medal, shooter Manu Bhakar has become a star in India and is being approached by various companies for brand endorsements.
Earlier, where Manu used to charge Rs 25 lakh for a brand endorsement, now there are reports that he has started getting Rs 1.5 crore. On the other hand, the brand value of Neeraj Chopra, who won India a gold medal in the Tokyo Olympics and a silver medal in the Paris Olympics, has increased to 335 crore rupees.
Niraj has also surpassed Indian cricketer Hardik Pandya in terms of brand value. Pandya's brand value is 318 crore rupees. Neeraj's annual endorsement fee has also increased. Apart from this, the endorsement fee of Vinesh, who reached the final in the 50 kg weight category in wrestling, has also increased. Hardik ranks fifth in the brand value of Indian cricketers.
Cricketer Hardik Pandya's brand value is considered to be around 318 crores. According to a recently released report, Neeraj Chopra's brand value has increased from 248 crores to approximately 335 crores. Neeraj Chopra's endorsement fee has also increased. Its endorsement fee has increased from Rs 3 crore per annum to Rs 44.5 crore per deal.
Athletes who have performed well in the Olympics are competing to be the face of the brand in categories such as packaged food, health, nutrition, jewellery, banking and education. Manu Bhakar's endorsement fee has increased from Rs 25 lakh per deal to Rs 1.5 crore per annum. Manu, a two-time Olympic bronze medalist shooter, recently signed a Rs 1.5 crore brand endorsement deal with a soft drinks company. Similarly, Vinesh Phogat's endorsement fee has increased from Rs 25 lakh to Rs 75 lakh to Rs 1 crore per annum.
India's most popular athlete and cricketer Virat Kohli's brand value has also increased by 29 percent after his victory in the T20 World Cup. He is the most expensive celebrity in India. According to the Celebrity Brand Valuation Report 2023, Virat's brand value has reached 1904 crores. Virat Kohli is at the forefront in terms of sponsorship. Bollywood actor Ranveer Singh is at the second position, whose brand value is 1703 crores.
Actor Shah Rukh Khan, who is known as the king of Bollywood, is in the third position with a brand value of 1012 crores at 12.07 million dollars. Akshay Kumar is fourth in this list with 938 crores and fifth with 848 crores. In the list of cricketers, after Virat Kohli, Dhoni is second with 797 crores and Sachin Tendulkar is third with 763 crores. Rohit Sharma's brand value is 343 crores and Hardik Pandya's brand value is 318 crores.
