- The user-friendly interface and functionality resulted in a remarkable 4.7 rating on Android and 4.6 rating on iOS.
- This app is a demonstration of Tata AIA's commitment to delight customers with the latest services and solutions
Mumbai, Tata AIA Life Insurance (Tata AIA), one of India's leading insurance companies, has announced that its consumer app has crossed the 1 million download mark.
The landmark mobile app, Consumer Portal, This is yet another proof of the growing trust and reliance of Tata AIA customers on its digital solutions including WhatsApp enabled services etc. These solutions promote a do-it-yourself philosophy that empowers Tata AIA customers to experience smooth and easy ways to manage their life insurance journey with the brand.
With this ultramodern app, customers can manage their insurance policy anytime, anywhere. They don't need to visit branches or print policy documents as everything they need is available at their fingertips.
This app premium payments, Tracking of Claim Requests, Portfolio updates, Some assured, Fund Value, More than 60 services seven days including NAV etc, Provides round the clock. It also offers industry-first features like instant loans that enhance the customer experience by increasing the ease of transactions. Another first-of-its-kind feature includes instant customer service where transactions are completed in real time and the customer is notified immediately.
Apart from service-based features, the app provides more than 12 health and wellness services that promote overall well-being among users. Outpatient consultations in this, Diagnostics, Virtual or online consultations, Emergency care, Emotional Wellness, including nutrition management etc.
Soumya Ghosh, Chief Technology Officer and Executive Vice President, Tata AIA said, “We are committed to enhancing our customers' experience by continuously innovating and enhancing our digital offerings. Reaching over 1 million app downloads is not an empty number. It reflects our dedication to providing superior services to meet the growing needs of our customers.
Through our continued focus on digitization initiatives, Tata AIAA has improved its Instant Insurance process with end-to-end Straight Through Processing (STP) which ensures efficient and quick response to enquiries. Tata AIA ensures seamless digital services to its customers with an STP ratio of 97 percent in FY2024.
The company's commitment to providing the best payment experience is reflected in its app-to-app native Unified Payment Interface (UPI) integration and transactions with No Card Verification Value (CVV). Tata AIA Life Insurance takes pride in its digital infrastructure and has achieved 100 per cent uptime on digital platforms with no outages recorded this financial year. This reliability anytime, Ensuring customers can access important services anywhere.
The number of monthly active users has doubled daily over the past 12 months, and monthly active user engagement has been 11 percent. Due to ease of use and superior customer experience, this app has increased digital transactions by five times. Due to its user-friendly interface and functionality, this app has received an excellent rating of 4.7 on Android and 4.6 on iOS.
Customer satisfaction remains a top priority for Tata AIA as evidenced by its digital platforms impressive 92 customer satisfaction score. The persistence ratio, which shows the percentage of customers choosing to renew their policy with Tata AIA, has given the company the top rank in four of the five groups, including persistence of 13 months.
