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How to unlock millions in 'smart' digital revenue from smallest print advertisers
Partner content*: A regional news group has boosted its advertising revenues using Smartico’s “Smart Ads”,...
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Marketing experts on viable substitutions to third-party cookie loss: Part II
As explored in our previous deep-dive into Google’s decision to jettison third-party cookies in 2023,...
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UK ad spend 2021: News industry bounces back, Duopoly biggest winners
The UK media industry regained hundreds of millions of pounds in advertising revenue last year...
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Global Consultancy ASSURAS Preparing Companies for New COVID-19 Measures in EU
As a result of the Coronavirus pandemic, the economy has experienced massive effects, resulting in an...
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VP Marketing at Infinity: 'Humans are behind all decisions'
Hannah Delaney is VP Marketing at SaaS business Infinity, previously representing Samsung and HTC, and...
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Daily Mash owner Digitalbox says The Tab paid back 70% of purchase cost in one year
Student news website The Tab earned back most of its £750,000 price tag in a...
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Bauer content chief Lucie Cave: “Marketing is all about understanding the customer”
Lucie Cave is chief content officer at global publishers Bauer Media and answers our questions...
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VP marketing at Momentive: 'Your website is the front door'
Karen Budell is VP Marketing at Momentive (formerly SurveyMonkey) and answers our questions in the...
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Marketing experts reveal alternatives to third-party cookies
With the spine of online advertising – at least on the Google Chrome browser –...
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Chief Content Officer at Bauer: 'Audiences are using more devices'
Lucie Cave is Chief Content Officer at global publishers Bauer Media and answers our questions...
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