Business

With low click-through rates on display ads advertisers are constantly looking at smarter ways to get...

With more than 333bn emails to be sent and received this year (growing to 376bn in...

Little Dot Studios are a global production agency and Director of Brand Strategy, Jade Raad, is...

In times of peril when no end needs to be here insight about getting your money...

In a recent 2022 survey from the New Statesman Media Group, newsjacking – brands aligning with...

British news content is worth around £1bn a year to Google and Meta, a new academic...

Sprout Social’s Head of Marketing, Cat Anderson, answers our questions in the latest of Press Gazette’s Marketing...

Partner content*: A regional news group has boosted its advertising revenues using Smartico’s “Smart Ads”, a...

As explored in our previous deep-dive into Google’s decision to jettison third-party cookies in 2023, marketers...

The UK media industry regained hundreds of millions of pounds in advertising revenue last year following...