Major beauty brand, MUDD Beauty, is changing its name but not its values. The company famous for its commitment to creating and inspiring a more natural method to enhance beauty without endangering your skin, endocrine system, or the environment is changing its name to Aura-Lotus. MUDD Beauty is pleased to announce the relaunch of their popular natural and organic makeup line. Moving forward as Aura- otus, the brand will maintain the same products, principles, and ethics while introducing new ways to be more sustainable, as well as a new fresh and appealing appearance and logo.
What’s the story behind the rebranding?
Due to recent media exposure, the popularity of MUDD Beauty’s products, and the sell-out of numerous colours in the product line, MUDD Beauty came face to face with another larger brand with a
similar name. As a result, the highly popular natural cosmetics brand for legal reasons decided to pivot and relaunch as Aura-Lotus. Even though Aura-Lotus is a new name, the company is still committed to delivering the perfect balance of high colour pigments, botanicals, and natural oils without using toxic chemicals. As Aura-Lotus founder, Alixzondra Samuda explains, “with the company’s continued focus on natural ingredients and sustainability the company will remain with the same values and ethics, however customers can expect a more well-founded experience as we focus on becoming more sustainable.” Aura-Lotus is a beautiful and healthy makeup line. The company collaborates with cosmetic labs that specialise in natural and organic components to revitalise the skin while still producing high- uality makeup that works like standard brands. These partnerships will be maintained while Aura-Lotus continues to provide the natural beauty solutions for which they are known.
Natural components such as Shea butter, Olive oil, lavender, and kaolin, to mention a few, have propelled the company’s line to the top of the market. The well-known brand will continue to create beauty products that are free of animal-derived ingredients and will never be tested on animals. Consequently, Aura-Lotus customers can feel good about themselves while knowing their purchases are cruelty-free. Or, as they like to say at AuraLotus, you can “have your cake and eat it!” MUDD Beauty has learned to be resilient because of the rebranding process. Likewise, even though Aura-Lotus is a small firm, they are poised to make a huge impact. Customers will embrace the reassurance that Aura-Lotus goods will continue to uphold the same ideals and ethics after the name change. Like the lotus flower, Aura-Lotus’ vegan and cruelty-free makeup has blossomed from the MUDD and flowered into something exquisite.
About Aura-Lotus – Aura-Lotus, formerly MUDD Beauty, is a Birmingham-based company dedicated to creating and inspiring a healthier way to enhance your beauty without compromising your skin, endocrine system, or the environment. With its vegan, cruelty-free, high-colour pigments, botanicals, and oils, as well as their focus on sustainability, the brand has been acknowledged as an industry leader for its natural approach to cosmetics.
“with the company’s continued focus on natural ingredients and sustainability the company will remain with the same values and ethics, however customers can expect a more well-founded experience as we focus on becoming more sustainable.”