Not often are we given a chance to own a piece of a country’s culture, heritage, or its treasure. Luckily for us Montenegro Luxury Association is about to change that.
What we’re talking about is a one of a kind, and Montenegro’s first NFT project called ‘Treasure of Montenegro’!
‘Treasure of Montenegro’ is a concept of 777 art pieces, that represent the beauty of Montenegro – most breathtaking views, places and landscapes you’ve ever seen. Aside from that, what contributes to its uniqueness is the collaboration with 70 artists (photographers, travel bloggers, designers…) from all around the world – whose art represents the beauty of Montenegro from different points of view.
As a buyer, you are not just buying a beautiful photo with no utility – you are joining and becoming an exclusive member to the MLA community. Being a part of such community brings many advantages: from personal assistance around travel organization, special discounts in many 5* hotels and restaurants, all the way to development of new NFT projects which will add to the technological advances in the tourism market.
Cleverly delivered as a fairytale: ‘Treasure of Montenegro’ is a story about adventurous artists who captured this bewitching country’s beauties in forms of photographs, paintings and videos. Furthermore, as they were ready to reveal these beauties to the world, angry pirates came to apprehend them and lock the treasures for good where nobody would find them.
Luckily for the artists – the brave MLA team looked deep and hard to find a map which leads to where the treasure is kept, to the OpenSea.io!
But they can’t undertake this journey alone. They need someone as brave as them to join.
It’s up to you – our dear friends – to join them, find a token which you’ll fall in love with and buy to set the treasure and the artists free from these vicious pirates!
That sounds fascinating.. But what is NFT?
The NFT is a type of token that we can use to represent ownership of unique items. We can tokenize things like art, collectibles, and even real estate. Each NFT can only have one official owner at any time, and they’re secured through the Ethereum blockchain – no one can change the record of ownership and no one can copy and paste new NFTs.
A non-fungible token is called an NFT. As an economic term, non-fungible refers to things like your furniture, a song file, or your computer. Items like these cannot be exchanged for other items because of their unique properties.
Fungible items, on the other hand, can be exchanged because they are defined more by their value than by their unique properties. ETH or dollars, for example, are fungible because 1 ETH / $1 USD can be exchanged for another 1 ETH / $1 USD.
It is actually simpler than you think. When you enter the NFT market and choose an art you want to buy, once it’s bought the transaction is copied into a public ledger, blockchain known as Ethereum. Each transaction has its unique number – just like going to the bank!
Last year we witnessed NFT projects skyrocketing from $50 to more than $150 000, in just a few weeks!
The brave protagonists: Meet the MLA team
We’ve got two words for them: the brave and the unstoppable.
Montenegro Luxury Association’s team consists of two founders Stefan and Nikolina, and 9 team member, total of 11.
MLA is one of rare companies from Montenegro willing to invest in innovation and new/relatively unknown technologies. These two young and talented entrepreneurs are great examples of what each small business should strive to be: fearless.
Their main goal is introducing the luxury experience of Montenegro, by partnering with the brands of highest reputation, resorts and hotels with 5*, exceptional restaurants and government organizations related to tourism and country promotion.
The Montenegro Luxury Association team aims to show the magic of their loved home country, and put it on a global pedestal by entering the NFT world, revealing Montenegro’s unique beauties and destinations and saying they are “sure that many hearts will be won over, no doubt.”
Now they are building the worlds community of artists, with aim to do more creative and collaborative projects in the future.
This young team would appreciate your support on their mission, so they kindly ask you to share this post on your Social Media, and help them on this Journey!
Make sure to stay tuned for the launch on 22.02.2022. by following their social media accounts and their website!