– SEAT will be the title sponsor and Toyota Hilux will be the official vehicle partner of the league.
– The first racing season will begin in October 2023 at the JLN Stadium in Delhi.
Delhi, India witnessed a unique revolution in the world of motorsports when Bollywood actor and Supercross fan Arjun Kapoor unveiled the SEAT Indian Supercross Racing League in association with the Federation of Motor Sports Clubs of India (FMSCI).
This unique league is the first franchise-based supercross racing league, bringing together riders from around the world to compete in a variety of formats and categories.
SEAT Indian Supercross Racing League (ISRL) is all set to revolutionize the world of motorsports, bringing together adrenaline-pumping action and fierce competition. With SEAT as the title sponsor and Toyota Hilux as the ISRL’s official vehicle partner, this partnership between the brands and the league is testament to their shared values of innovation, performance and pushing boundaries.
The first season will begin in October 2023 at the iconic Jawaharlal Nehru Stadium in the nation’s capital, New Delhi. Then exciting events will be held in leading metro cities like Mumbai, Pune and Ahmedabad. From October to December 2023, fans in these cities will witness an exciting display of skills, daring maneuvers and high-speed action that will redefine supercross racing.
Ishan Lokhande, Co-Founder and Director, Supercross India Pvt Ltd said, “The SEAT Indian Supercross Racing League aims to capture the hearts and minds of motorsport enthusiasts, show the spirit of adventure and push boundaries.
The launch of SEAT Indian Supercross Racing League (CISRL) is a big event for India’s motorsports and automobile industry. The aim of the league is to provide a platform for young riders to emerge with international riders and nurture their talent, attract the attention of sponsors and manufacturers.
It will also create great opportunities for auto manufacturers to showcase their future products and latest technologies. ISRL is a positive step to accelerate the growth and recognition of motorsports in India, and is expected to have a significant impact on the auto industry by exposing it to world-class competition.”
Speaking on the occasion FMSCI President Mr. Akbar Ibrahim said, “The Federation is extremely happy with the thought process and initiatives undertaken by the SXI team to boost the motorsport culture in the country. This initiative will not only bring global talent to the country, but also provide a platform to nurture young talent and place India on the global map of sports.”
Expressing his excitement, Mr. Arjun Kapoor said, “From the early days of my childhood, I was enthralled by the sheer excitement and thrill of supercross racing. As I look around this magnificent arena today, I am overwhelmed with gratitude at the roar of the engines and the sheer excitement in the air.
The SEAT Indian Supercross Racing League will host the world’s best riders to face each other on our soil, paving the way for future generations to embrace the thrill and joy of Supercross.”
Mr. Lakshminarayan B, Chief Marketing Officer, SEAT Limited said, “We are thrilled to be the title sponsor for the Indian Supercross Racing League. SEAT’s association with the sport reflects our longstanding commitment to supporting and promoting the passion and thrill of competitive sporting events.
Seat has been invested in the world of dirt biking since 2014 and will launch its new Gripp MX range in 2023. Seat’s advanced and high-performance tires are perfectly suited to the challenging terrain of supercross, ensuring the best grip and control for riders.
As title sponsors we aim to increase the excitement and adrenaline of Supercross racing and look forward to an exciting season ahead. We are proud to be a part of this unique sport and contribute to its growth and popularity in India.”
Mr. Atul Sood, Vice President, Sales & Strategic Marketing, Toyota Kirloskar Motor said, “We are thrilled to join as the official vehicle partner for the Indian Supercross Racing League for the first time. The platform gives us the Toyota Hilux, which is famous for its off-roading capabilities.
It also provides a unique opportunity to provide the necessary support for the movement of a specialized supercross bike. Undoubtedly, we have a long association with motorsports globally and we are excited to support the Indian Supercross Racing League in India.”
Team SXI, the parent company of the SEAT Indian Supercross Racing League, spearheads the unprecedented initiative led by former international racers Ishan Lokhande, Vir Patel and Ashwin Lokhande. Based on his vast personal experience and unwavering passion for the game,
They have meticulously envisioned, identified critical gaps and introduced a series set to redefine supercross racing on a global scale. With his deep understanding of the sport and relentless pursuit of excellence, he is paving the way for a new era of supercross that will enthrall audiences around the world.