The first campaign with a new brand ambassador aims to promote how this new initiative helps make gold loans more accessible and convenient for customers.
Muthoot Fincorp Limited (MFL), the flagship company of the 137-year-old Muthoot Pappachan Group (Muthoot Blue) has released its latest film featuring Shah Rukh Khan. 'Book My Gold Loan' Campaign has been launched. This exclusive campaign marks its first service launch in India, Under which at any time, Gold loan can be booked at any place and immediately.
With this newly launched feature, customers can avail loans with unmatched customer service and advanced technology with just a simple miss call. Muthoot FinCorp Launches Book My Gold Loan Campaign with SRK
This unique service makes gold loans more accessible and convenient for customers and is powered by Muthoot Fincorp's strong presence with gold loans from home in more than 3700 branches across the country and more than 50 cities.
Shaji Varghese, CEO, Muthoot Fincorp Ltd said that, “Through our campaign we aim to transform financial accessibility for every Indian. Partnering with Shah Rukh Khan, 'Book My Gold Loan' Campaign is a big leap for us. 'Book My Gold Loan' Our aim with the service is to make life easier for our customers by providing gold loan facility from any of our branches to their doorstep.“
Muthoot Fincorp's 'Book My Gold Loan' campaign has been conceptualized and created by Havas Worldwide India (Creative) and executed by Havas Media India (Media) through a stunning television commercial featuring Shah Rukh Khan. These TVCs launch businesses in front of viewers, Represents a series of aspirants studying abroad and buying a new car. As the TVC progresses,
As Shahrukh Khan hints at a simple solution 'call m' It indicates that. Late Shah Rukh Khan 'call m' Answers behind Ishaara – Muthoot Fincorp's 'Book My Gold Loan' service. This India's first service makes getting a gold loan to make dreams come true as easy as a missed call to 80869 80869. In addition, Muthoot Fincorp has also released a music video promoting the new initiative with Shah Rukh Khan.
Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Worldwide India said that“Our exclusive presentation In Book Your Gold Loan With A Missed Call we come up with a signature gesture and Shahrukh Khan tells everyone about it and as always he gives a unique twist.“
CEO of Havas Media Network Mohit Joshi said that“We are excited to be a part of this campaign with Muthoot Fincorp and its new brand ambassador Shah Rukh Khan. Muthoot Fincorp's continuous innovation in making financial accessibility easier for people is commendable and we are sure that the multilingual campaign will meaningfully connect with a large audience across the country.“
This campaign Hindi, Tamil, Malayalam, Telugu, Kannada, It will be displayed in Marathi and Gujarati. that OOH to ensure wide reach and impact across India, Digital platforms, Television, Will cover print and on ground activation.
Muthoot Fincorp recently announced that in FY2024, Rs. 61,Achieved record-breaking consolidated loan disbursement with 703.26 crore. With the launch of 'Book My Gold Loan', The company is poised to take a significant leap towards simplifying the credit landscape. The campaign promises to engage deeply with consumers across all geographies, paving the way for a more accessible and convenient loan experience.
Click on this link to watch the TVC : https://youtu.be/7AVoR2oyK-w
