To increase online motorcycle shopping in India
PuneJava Yezdi Motorcycles has announced a partnership with Flipkart, taking a significant step into the premium motorcycle market in India. The partnership will make it easier for Java Yezdi to offer its products on Flipkart's e-commerce and will be the first premium motorcycle manufacturing company to offer such a product. It aims to improve access to high-end motorcycles across the country. Jawa Yezdi Motorcycles Partners with Flipkart to Enhance Online Motorcycle Purchases in India
The partnership will be part of Java Yezdi Motorcycle's digital strategy, which will enhance the customer experience and increase accessibility of its premium motorcycle range. Using Flipkart's platform with over 500 million users, Java Yezdi Motorcycles will reach out to a large audience (customers), providing motorcycle enthusiasts in various parts of India with an opportunity to discover, select and compare the best bikes in their performance.
Speaking of partnerships Ashish Singh Joshi, CEO of Classic LegendsIt said, “Our collaboration with Flipkart is a significant milestone in the premium motorcycle segment. By bringing Java and Yezdi Motorcycles to Flipkart's platform, we are enhancing the discovery and shopping experience for passionate consumers across India.
This partnership will make it easier for customers to explore our entire range, compare models and understand the unique heritage and performance of our bikes. All this can be done in the comfort of their home. We are not just selling motorcycles online but we are creating a gateway to Java and Yezdi lifestyle. This collaboration will streamline the journey from interest to ownership and make it more convenient for riders to engage with our brand. It will bring the showroom experience online to the home while maintaining the premium touch our customers expect.”
Jagjit Haroday, Vice President, Electronics, Flipkart said, “This partnership with Java Yezdi Motorcycles demonstrates Flipkart's unique strength in how premium products can be discovered and purchased online. Our platform brings several key advantages to this collaboration. First of all our AI powered recommendation-engine will help match enthusiasts with their ideal Java or Yezdi motorcycle based on their preferences and riding-style.
Second, our seamless interface makes it easy for customers to compare models side-by-side, order, read authentic user reviews, and make informed decisions. Not only this, we are leveraging our extensive logistics network to ensure smooth coordination between online booking and offline delivery at the Java Yezdi dealership. This collaboration will not only expand our premium offerings, but also demonstrate how Flipkart's technology and reach can open new avenues for niche segments like high-end motorcycles.”
For the customer this means…. This collaboration will bring many benefits to motorcycle enthusiasts and will change the way they go about purchasing and accessing premium motorcycles:
- Improved Accessibility: Customers can now find the complete range of Java and Yezdi motorcycles right from the comfort of their homes, This will make these desirable bikes more accessible to enthusiastic customers across India.
- Informed Decisions: The platform makes it easy for customers to easily compare models and read verified reviews, giving them comprehensive information to choose the best bike for their needs.
- Financial options: This partnership offers attractive financing solutions, Including no-cost EMI, Buy Now – Pay Later (BNPL) schemes and include EMI plans without any down payment. All these things make premium motorcycles more affordable and cheaper.
- Cost savings: Customers Rs.22 on selected models,500 can be availed. This includes additional cashback on transactions made using Flipkart Axis Bank Credit Card., Which gives good value to customers.
- Streamlined purchase-process: It also integrates the online facility with the necessary offline steps in the purchase process. After booking the motorcycle online, Customer RTO registration, One has to visit one's dealer to complete the necessary things like insurance and taxes. And it simplifies the process from selection to ownership.
This approach simplifies the buying process and introduces premium motorcycling to a wider audience. More and more enthusiastic customers can own a Java or Yezdi motorcycle.
This collaboration is a strategic step for Java Yezdi Motorcycles to gain an early advantage in Flipkart's growing bike category. This partnership is expected to increase visibility. Especially Flipkart's Big Billion Day, Major sales events are expected to increase, driving demand and increasing brand awareness among a diverse user base.
