New home decor handles, customizable organizers for kitchen and other products unveiled for the first time in Ahmedabad
Godrej Locks & Architectural Fittings & Systems expects 20% growth in Gujarat state in current financial year
Ahmedabad, Godrej Locks and Architectural Fittings and Systems (GLAFS), a business of Godrej Group’s flagship company Godrej & Boyce, today introduced new innovations in home design, architectural fittings and more in Ahmedabad ahead of its formal launch in Gujarat.
The brand is synonymous with locking solutions in the country but over the last 3-5 years the brand has focused on expanding its business through its architectural fittings and systems range made specifically for Indian customers.
With a constant emphasis on design and quality, the brand aims to offer a comprehensive range of architectural fittings and home decor handles that seamlessly blend functionality and beauty. The company is fully committed to the architectural fittings category and aims to be among the top three brands in the next five years.
The company’s strategic expansion into the architectural fittings category reaffirms its commitment to strengthen its reputation as a trusted provider of architectural fittings solutions, with its unwavering dedication to providing exceptional quality and innovative designs.
Shyam Motwani, Business Head, Godrej Locks & Architectural Fittings and Systems, said, “Our commitment to providing cutting-edge design and customized solutions is a top priority. We have worked closely with industry experts, key opinion leaders, customers and many other stakeholders to gain insight into design trends, end customer needs and more.
From the finishes used on our products, be it rose gold or black matte nickel, to the materials and design sensibilities – it all takes into account what Indian consumers want in their homes.
The newly launched home decor handles are being introduced in different design styles and personalities, namely Neo-Luxury, Euro-Modern, Urban Chic and Smart Ethnic with sophisticated finishes that add a touch of elegance while catering to evolving consumer demands.”
Keeping such a modern design sensibility in mind and yet being a brand that always understands the Indian consumer best, Godrej Locks & Architectural Fittings & Systems designs innovative products that cater to the needs of the Indian home.
SKIDO kitchen organizers, including the newly introduced Super SKIDO, are specially designed for the Indian kitchen, offering storage solutions for Indian utensils such as kadai, fry pans and more. SKIDO uses space efficiently and has been designed with ergonomics in mind for the user.
“With Gujarat occupying an important position as a market and one of the major contributors to our success, we are aiming to grow by 20% this financial year,” added Mr. Motwani.