Banijay Asia and Sera collaborate for a latest format show depicting the journey to send an Indian into space on Blue Origin's New Shepherd rocket.
Mumbai, Banijay Asia, part of the world's largest independent content producer Banijay Entertainment, has announced its collaboration with the Space Exploration and Research Agency (SERA) to create a new format show to showcase the country-wide quest of an ordinary Indian citizen on a field trip to the futuristic Blue Origin New Shepherd mission.
The chosen ones will participate in various challenges that will test their courage and readiness for space travel and this format drama, There will be moments of despair and joy. The final winner of the show will get a chance to become one of the first Indian citizens to travel in space. Banijay Asia and SERA Collaborate on an Innovative Format Show Chronicling the Journey to Send One Indian to Space
The announcement follows CERA's recent announcement of India as a Partner Nation for its Human Spacelight Program with the aim of providing an opportunity to citizens of countries that have not traveled to space or have few astronauts. Serra's mission is to make space travel accessible by opening opportunities for ordinary citizens to experience the thrill of space exploration.
“Our mission at Banijay has been to find new ways to tell stories. We are embarking on an unprecedented journey with Serra to create a reality format that goes beyond the ordinary. It is truly a privilege to document this journey of an ordinary Indian astronaut and show how this program will not only change their lives but also make space travel accessible in a big way.
We are thrilled to entertain and inspire our audience. We are blazing a new trail in the world of competitive reality television and sparking a new wave of interest in space travel.”, M Deepak Dhare, Group CEO and Founder of Banijay Asia and Endemolshine India said.
Mrinalini Jain, Chief Development Officer, Banijay Asia and Endemolshine India Expressing his excitement, he said, “Partnership with SERA is testament to Banijay Asia's quest to find inspiring stories in the latest formats. We will pioneer the latest and most inspiring format, blending the thrill of reality television with the realm of space travel. This will be a game-changing format depicting every part of the journey from making the choice to reaching space.”
Serra co-founder Joshua Skarla Expressing his excitement about this collaboration, he said, “Sera is built on the principle of making space travel accessible to everyone. Our mission is to inspire and enable people of all backgrounds to explore space to foster a new era of discovery and understanding. This partnership with Banijay Asia will bring space and science content to a diverse audience.
We look forward to taking an innovative approach to transform this historic venture into a campaign that will not only inspire millions but also spark a global debate about the future of space exploration.”
Serra's spaceflight program will offer six seats to citizens of the world on a future mission of Blue Origin's reusable suborbital rocket New Shepherd. Under this mission, the selected astronauts will have an 11-minute journey to the Karman Line (100 km), an internationally recognized border of space.
