– A virtual storefront on the app, giving students between the ages of 13 and 25 access to a variety of products, brand memberships and deals.
– A study and discussion conducted by Flipkart on students shows that they need a customized program.
Bangalore, Flipkart, India’s homegrown e-commerce marketplace today unveiled a unique initiative aimed at the study, athletics, cultural, social and extracurricular activities of millions of students in India.
Flipkart is bringing to its app a dedicated virtual storefront called ‘Flipkart Students Club’, designed specifically to cater to the daily needs of special students. Thousands of brands will participate in these stores and offer a wide range of choices to enhance the students’ shopping experience.
The new initiative aims to bring millions of students across the country closer to the brands and improve their pursuit so that they can all benefit in one place. This program is specially designed for onboard students,
With a simple verification program, they can access a wide range of products placed on the marketplace by millions of sellers across the country, such as electronics, fashion, personal grooming, mobiles, furniture, stationery, decor and small appliances.
Flipkart connects thousands of students and parents of all ages, ranging from metro and tier two cities to a variety of cities, helping them to understand their difficulties, needs and wishlists and how to improve their experience.
If you want internal services, you can also get state-of-the-art software, OTT subscriptions, Adtech courses and premium brands at affordable rates. Flipkart has designed the Student’s Club program based on this discussion.
Today, about 20 percent of Flipkart’s customers are students who buy from a wide range of cities, large and small, for students with academic, athletics, cultural, social and extracurricular interests. They build a growing customer base, accounting for about 32 percent of all e-commerce shopping.
Through the Flipkart Student’s Club, students and parents can browse a special brand of curations, including Apple, Samsung, Dell, Lenovo, Xiaomi, Puma, Lewis, United Colors of Benetton, Adidas, Sketchers, Lakme, Maybelline, Nivea and more. Such as brands. The entire product range includes audio devices, laptops, mobiles, footwear, accessories, clothing, notebooks, water bottles, sunscreen, yoga mats and more.
Commenting on the initiative, Prakash Sikaria, Senior Vice President – Growth and Monetization, Flipkart, said,
Taking into account students’ digital shopping inclinations, our platform takes lifelong value and accelerates peers and family shopping behaviors to the best of their ability, as it is a high priority viewer for us at Flipkart. With the Student’s Club program, our goal was to create a student-centered platform,
Which can meet their need. We were also looking at the opportunity where brands and products across the states could easily and reasonably increase the value of millions of students every day for students, which could help improve their shopping journey. ”
