The workout studio will offer an all inclusive lifestyle fitness solution, including top brands of equipment, home gym accessories and health and wellness materials~
Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has forayed into the fitness category with the launch of ‘Workout Studio’, a premium home fitness store. The platform will provide trusted guidance in the consumer’s fitness journey by offering the best fitness and wellness brands across categories such as equipment, home gym accessories and health and wellness.
Since the pandemic, there has been a renewed focus on health and wellness, and people are increasingly choosing to work out at home. Today’s affluent consumers want options that provide a complete lifestyle fitness solution. Keeping this consumer desire in mind, the platform will offer a wide range of fitness solutions from this premium fitness store device, gear, health and wellness. The store aims to inspire and educate consumers by helping them find the best wellness saver and adopt options that reduce unnecessary rush in life.
The platform offers easy accessibility to a selection of high-tech and high-performance premium fitness products from a wide variety of brands in various specialized categories. Also this will provide detailed information related to the device and routine as well as best shopping experience.
The product catalog in the machine and equipment category includes treadmills, elliptical machines, exercise bikes and rowing machines. The home gym accessories section will include products that will help enhance your exercise routine such as resistance bands, boards and pads, elevation training masks, dumbbells, exercise balls and mats.
In the health and wellness section, the store will offer massagers, foam rollers, bras and supports. All these products are expertly crafted from brands like Cult, Flexnest, Kosh Yoga, Nordic Task, Octane, Shakti Warrior, True and Wattbike. Apart from this, customers can also shop for activewear.
Commenting on the launch, Gitanjali Saxena, Business Head, Tata CLiQ Luxury said, “We are delighted to enter the fitness category by launching Workout Studio, a premium home fitness store on Tata CLiQ Luxury.
Emphasis on health and fitness is increasing and affluent consumers are increasingly keen to understand and have more options to meet these needs. As an omni-channel, brand-forward platform, we aim to equip consumers with the information and products they need,
Thus helping them to get the best services in their wellness lifestyle journey. We understand the needs of our consumers, so we launched this store to offer comprehensive fitness solutions, including equipment, gear, health and wellness and activewear. The result will be a one-stop destination for all their fitness needs.”
Tata CLiQ is focused on continuously optimizing the consumer journey with shopping on the luxury platform. The editorial-driven fitness store will provide a complete guide to home workouts through a variety of content with an aim to inform and educate the consumer. The platform will also have a dedicated relationship management team to help customers looking to purchase high-end devices by understanding their needs and requirements. As a result, the customer is assured that their purchase is compatible with their fitness goals.