Bringing sophisticated and wide selection of fashion and lifestyle products to millions of customers
Surat, Over the years Flipkart, India’s homegrown e-commerce marketplace has built an ecosystem that connects local sellers with millions of consumers across the country, helping them fulfill their needs. Gujarat has also emerged as a major state with a huge network of over 25000 fashion vendors.
As India now moves towards understanding the need for fashion, contemporary trends, international ecosystems and homegrown brands, Flipkart has created a massive employment opportunity in Gujarat and provided a democratic platform for sellers to grow beyond a local boundary to create loyal customers across India.
The platform has played a key role in empowering over 25000 fashion sellers in the footwear, apparel and accessories sector across Gujarat to be part of a unique initiative, Har Din Utsav, helping connect these sellers with millions of consumers.
Flipkart has played a key role behind the Lakshmipati Group’s success story when it comes to empowering sellers to build a national brand, like many based in Surat. The retailer reported a growth of 47 per cent in women’s ethnic wear and 64 per cent in men’s formal wear across apparel categories. Additionally, the end sellers of Gujarat including Bharuchana anemone have also registered impressive growth.
Rakesh Kumar Saravagi, Director of Lakshmipati Group, a renowned saree seller from Surat says, “We have had a traditional retail business based in Surat for years and recently decided to go with the trends of the online world. Keeping that in mind we started our e-commerce journey with Flipkart from June 2022 onwards.
In a short span of time, Flipkart has helped us a lot in growing the business, increasing visibility, moving into new formats and reaching out to customers in the far corners of the country. Now that we have reached a huge plateau across the country, Flipkart takes it to new heights.
We have seen a 3-fold growth in our sales in the last three months alone and we are aiming for the same momentum in the upcoming end-of-season sale and wedding season as well.”
Speaking about the growth of its business in Surat, Abhishek Maloo, Senior Director, Flipkart Fashion says, “As a homegrown e-commerce marketplace, we are committed to contributing to the economic development of Gujarat by connecting sellers to consumers across India.
Through which they will be able to become a national brand and create a customized and intimate experience through technology. We create a positive impact for each of our stakeholders, including vendors, brands and consumers, by consistently maintaining value-added fashion.”
As the fashion capital of India, Flipkart has established itself as a unique destination in all aspects of fashion, serving a wide range of branded, affordable, luxury and trendy clothing, footwear and accessories to a diverse clientele.
Flipkart has launched the December edition of its End of Season Sale from 7 December to 12 December 2022, bringing a diverse selection of winter wear, women’s and kids wear, lifestyle accessories and beauty to millions of customers across 20,000 pin codes across the country.
