IIFL Finance, one of India’s top non-banking financial companies (NBFCs), today announced that it has signed top Indian actress Tamannaah Bhatia as its brand ambassador, aiming to strengthen its presence across India.
IIFL Finance is a retail-focused NBFC with a loan AUM of $7 billion and serves over 8.5 million customers across the country through over 3,700 branches and multiple digital platforms. IIFL Finance’s offerings include gold loans, home loans, business loans and personal loans.
A subsidiary of IIFL Finance – IIFL Samast Microfinance, is in the process of establishing India’s first MSME Neo Bank – IIFL Open NeoBank, in partnership with Open Financial Technologies.
Announcing the new brand ambassador, Manav Verma, Chief Marketing Officer, IIFL said, “We want to be the loan destination of choice to realize the dreams and goals of millions of Indians who do not have easy access to credit. Tamannaah Bhatia has been India’s top actress for the past 15 years and has a deep connection with our consumer segments. This collaboration will further strengthen our brand.”
Tamannaah Bhatia said, “I am happy to join IIFL. As a visionary, I can identify with the dreams of millions of Indians and respect IIFL’s role in providing credit across India.”
“The IIFL brand philosophy is ‘Straightforward’ – it reflects simple, direct and leading product offerings and a simple process, which is in line with my professional philosophy.”
Tamannaah Bhatia is one of India’s top actresses who has done more than 100 films in Hindi, Telugu, Tamil, Malayalam and Kannada cinema. The Baahubali-fame actress has received 19 major awards for her work and received an honorary doctorate for her contribution to cinema. She is also a leading actress in the OTT sector. Tamannaah Bhatia recently turned author with ‘Back to the Roots’ published by Penguin Random House India.