IDFC Mutual Fund is all set to adopt its new brand identity as Bandhan Mutual Fund on Monday, March 13, 2023. Consequently, the word “IDFC” will be replaced by the word “Bandhan” in the name of each scheme of the Fund House. IDFC Mutual Fund Rebrands to Bandhan Mutual Fund
While the underlying investment strategy, processes and team remain the same, investors can benefit from the same high-quality investment approach for which the fund house is so renowned. While the underlying investment strategy, processes and team remain the same, investors can benefit from the same high-quality investment approach for which the fund house is so renowned.
Sharing more details about the change in brand identity, Mr. Vishal Kapoor, CEO, AMC said, “Our new name reflects our new sponsorship, and we are now proud to be a part of the Bandhan Group. With the heritage, goodwill and inclusiveness that our sponsors represent,
We are confident that our investors will continue to benefit from the same passion, expertise and focus that they have experienced over the years. With a collective ambition to grow even faster, we are excited about the journey and opportunities ahead. Our new brand identity is a testament to the breadth of our commitment and the strength of our resolve to help every saver become an investor.”
The fund house maintains a strong foundation to serve investors through well-designed financial products and a deep commitment to empowering communities. At the heart of this rebranding, which includes a name and logo change,
There is a belief that financial security and prosperity are not just for the few, but for everyone. This rebranding to become Bandhan Mutual Fund is a new chapter in the fund house’s journey and is expected to bring new energy to its business.