The campaign focuses on the practicality, comfort and affordability of bike-taxis in congested and congested cities.
New Delhi, Rapido has launched its 360 degree ‘Bike Wali Taxi, Sabse Saxi’ campaign aimed at long-term consideration for this category in the e-mobility space.
The ‘Bike Wali Taxi, Sabse Saxi’ campaign presents Rapido bike-taxi as the ultimate solution for daily commuting by highlighting its core offering – convenience, speed and affordability. With peppy tunes and ‘swag’, the film adds to the coolness of the brand.
The campaign created by Enormous consists of four films that showcase the Rapido bike-taxi as a smart option in various situations. The first film has been released, where a bike-taxi service is introduced against the problems of overcrowded buses. The rest of the films will release in the coming weeks.
Rapido has joined hands with OTT platform GeoCinema for the first time with a digital-first approach. Leveraging the reach and frequency of IPL on the platform, GeoCinema serves as the lead channel. Then comes TV for amplification and OOH as a recall channel.
As part of Rapido’s commitment to solving everyday travel challenges and improving travel experiences for its customers, the company provides effective solutions completing over 10 lakh rides daily in over 100 cities across India. The brand has already become a popular choice among people for its affordability, fuel saving and time saving services during peak traffic hours.