The company aims to expand Astral’s piping verticals in the South Indian markets and strengthen the business by partnering with Iconic Star to enhance its operations in the South Indian market.
Astral Allu will reach a large number of Arjun fans, which will strengthen the brand’s position in South India and increase sales.
Mumbai: Astral Limited, one of the leading companies in building materials, has announced its alliance with superstar Allu Arjun as its brand ambassador for the business of pipes and water tanks. The merger will add value to the entire ecosystem of Astral Pipes and boost Astral’s business in the market. Astral partners with Iconic Star Allu Arjun to strengthen its presence in the southern market
Mr. Kairav Engineer of Astral said on this connection, “This connection is an important milestone for us as a brand, as Mr. Allu Arjun is a renowned artist for his distinctive acting and dance style and has a large fan base.
At Astral we are pleased to partner with them to enhance our brand equity and strengthen the brand in the states of South India. A regional engagement with the hugely popular Star will help us strengthen our operations, which will help increase our reach and market share in these markets. ”
Confirming his opinion, Mr. Allu Arjun said, “I am happy to be associated with Astral Pipes. Astral is a popular brand and is known for its quality, innovation and forward thinking. I can express the diversity of the brand and look forward to furthering our partnership. “
Astral Limited is one of the fastest growing companies in India in terms of volume in the piping business and this business offers a good deal in the company. South India is a huge market for Astral Limited. In addition to pipes and building materials, Astral has diversified its portfolio, including adhesives, water tanks, sanitaryware and faucets.
The decision is strategically aimed at realizing the company’s vision of significantly increasing revenue and providing significant piping business.